Tuesday 30 July 2013

Week One: Field Trip

Well I have had a busy weekend but I am back to continue my London storytelling! Today I will tell you of a few field trips we had in week one of Summer School. On Tuesday we all gathered outside the Sustainable Centre for Fashion and trooped up to catch a bus to Shoreditch to attend Nike's new App Launch - Making.

Here is some street art I thought was pretty cool, just outside the Nike building.


Last month in London Nike launched its Making App and I was lucky enough to be there! Designers, obviously are at the very start of the design process. I completely agree and believe that if we can better educate our designers to consider the environmental impact of materials used in apparel and footwear, and if we can educate designers to make better choices, then they have the potential to change the entire industry.This app is a digital tool for designers, sharing information drawn from the Materials Sustainability Index thus placing sustainability at the forefront of design.


We were however lulled into a  false sense of security! We all thought we were attending the Nike App Launch to be told the idea and concept behind the app and how it would be used in the industry. We were not. After the presentation from Nike it was our turn, and we were thrust into a task of designing and presenting a product  (all in the space of like 20 minutes might I add!)


This picture was taken in a bar in Shoreditch after we attended the Nike launch event. It had been a stressful day but lots of fun and not gonna lie we were all loving the canapes and cocktails and speaking to Nike designers in the evening! For me it was a wee taste of what hopefully is to come!


Till next time!
xxx

2 comments:

  1. What a day! The app sounds very green. X

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  2. yeah it was ace fun! yeah a really clever idea :) check you all commenting on blogspot susan! x

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